Bloom is unlike any other online flower delivery service. We offer a digital shopping experience that brings the florist shop to your screen. With all the convenience to buy flowers online, we let you design the bouquet of your dreams, without limits. It’s hyper-personalisation at its finest.

You pick the size, you pick the flowers, you pick the look, we create. We source the freshest flowers direct from our network of trusted growers, present them in 100% sustainable and plastic-free packaging and deliver them straight to your door, anywhere in the UK.

How it works

Our luxurious fresh flower gifting service puts you, the customer in full control. To get started, simply select how large you would like your bouquet to be; from modest to extravagant, we have got you covered.


Pick the flowers you would like to include. We have a veritable rainbow of premium quality blooms to select from which change throughout the seasons. If you like to know what each flower means, filter by sentiment and you can make sure you are sending the right message. Otherwise, filter by colour and start picking your favourite flowers; exactly as you would in the florist shop.


Decide the style; do you want a luxurious and compact design of flowers or a bouquet which has texture and movement. Add foliage for a more textural and open combination. Then pick your favourite greetings card and you are good to go! All orders are meticulously presented in our stylish, signature packaging to ensure joy upon arrival.

Customer Reviews

We pride ourselves on delivering a premium customer experience and always welcome feedback. This is key to helping us improve our service in every aspect of our business. Our service is managed by Trust Pilot; each review helps us provide better experiences so please do let us know what you love most after you have placed your online order of fresh flowers.

This weeks florists Choice

Short on time but not on taste? Buy one of our luxury gift bouquets, each designed by our expert London florists. Each designer bouquet is designed and created by our team of expert London florists using only the finest, seasonal flowers to ensure joy upon delivery.

Our seasonal selection of floral bouquets are all packaged in our signature, sustainable wrapping and delivered in our stylish bloom boxes. We want to ensure your floral gift arrives looking perfect, so all our designs are sent hydrated with a personalised greetings card. We deliver to all mainland UK addresses so pick your favourite, select your delivery date and our fabulous London florists will do the rest!

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.

By clicking 'Accept' you're agreeing to our Privacy and Cookie Policy.